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Targeting Valentine's Day shoppers.
February 14, 2013
By: TOM BRANNA
Editor
In time for Valentine’s Day Energizer Personal Care introduced Fresh + Sexy wipes by Playtex, a brand new before-and-after intimate wipe. “This product was designed to address an important consumer need,” said Erik Rahner, group marketing director, Energizer Personal Care. The lightly scented, hypoallergenic formula and soft cloth texture offers natural botanicals such as cranberry, chamomile and aloe and is flushable too. For more on the wipes marketplace, look for Ho...
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